Traditional patient experience strategies often rely on surveys and departmental scores, missing the full picture of how patients move through care. In this keynote panel, Aamer Ahmed will explore a shift toward understanding the complete patient journey—moving beyond episodic metrics to more holistic, insight-driven approaches.
Through real-world examples, this discussion will highlight how healthcare organizations can better understand patient behavior, expectations, and loyalty by leveraging multimodal data, consumer research, and journey-based analytics. Panelists will also discuss how empowering frontline staff through human-centered design enables more meaningful, scalable improvements.
Attendees will leave with a practical framework for redesigning experience as a connected, end-to-end journey that aligns patient, staff, and organizational outcomes.