Brian Carlson | NGPX

NGPX 2025

November 17 - 19, 2025

Westin Rancho Mirage, Palm Springs, CA

Brian Carlson

Brian Carlson

VP, Patient Experience Vanderbilt University Medical Center

Brian Carlson, MHSA, MBA, serves as the Vice President of Patient Experience at Vanderbilt University Medical Center (VUMC) in Nashville, Tennessee. In this role, he leads strategic and operational initiatives aimed at enhancing patient experience across the health system. His responsibilities encompass oversight of Patient Relations, Service Consulting, Guest Services, and EMS Excellence, as well as participation in organizational culture programming and governance of patient-engaging technologies, including artificial intelligence . NEJM Catalyst hxconference.pressganey.com Carlson joined VUMC in 2007 as Administrator of the Vanderbilt Eye Institute and has since held multiple leadership positions, including Senior Director of Patient Experience and Associate Hospital Director of Patient Access . His prior experience includes serving as CEO and COO of Olean Medical Group LLP and as Practice Manager at Northwestern Medical Faculty Foundation . Patient Experience +3 Clay +3 eMedEvents +3

Day 1: Rooted in Purpose: Reconnecting with the Why Behind PX

3:20 PM Opening Keynote Panel: Avengers Assemble: Uniting Health Systems to Transform the Patient Experience

Just as the Avengers unite their extraordinary abilities to protect humanity, human experience leaders across healthcare systems must harness their unique strengths to create a seamless, compassionate, and high-impact care journey. This energizing session invites you to step into your own superhero identity—whether you identify with Captain America, The Hulk, Iron Man, Thor or Black Panther. You will discover how to channel superhero powers to elevate experience across your organization.

Back by popular demand after last year’s unforgettable Wizard of Oz-themed collaboration, this dynamic panel returns—costumes and all—with a fresh, action-packed adventure. Through storytelling, strategy, and a touch of theatrical flair, each speaker will reveal how invaluable their superpower is to the role of being a healthcare leader.

Come ready to be energized, equipped, and empowered. The PX universe needs you.


Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda