Chris Pace

Discover how Banner Health aligned its marketing and patient experience (PX) strategies to drive exceptional patient outcomes and growth. Walk away with actionable strategies to enhance your organization’s patient journey and achieve business objectives.

In this case study, Chris Pace and Valerie Monet will share insights on:

• Building a unified vision: How to create a shared understanding of marketing and PX goals to ensure alignment across the organization.
• Data-driven decision making: Leveraging patient insights to inform both marketing and PX initiatives for maximum impact.
• Measuring success: Developing key performance indicators (KPIs) to track the effectiveness of integrated marketing and PX strategies.