Jenn Wells | NGPX

Jenn Wells

Jenn Wells

AVP of Customer Experience and Brand Strategy Hancock Health
Jenn Wells
SHORT VERSION (For the conference program, panel intro, agenda page) Jenn Wells spent years inside healthcare designing what most organizations only talk about a learning ecosystem that actually changes culture. At Hancock Health, she rebuilt a two-year associate curriculum from the ground up, migrating to asynchronous, Bloom's Taxonomy-informed learning for 1,600 associates, while creating an opt-in experience that drew 100+ volunteers across 34 departments who shifted from 'I just work here' to 'I matter here.' She now brings that practitioner lens to organizations through Orange Thread Collective, her human experience alignment consultancy. She is a member of The Beryl Institute's Ambulatory Care Council, a presenter at Elevate PX, and a published Learning Bite author on The Happiness Advantage in healthcare. LONG VERSION (For website, speaker page, promotional materials) Jenn Wells knows what it takes to change culture from the inside because she's done it, inside a real health system, with real constraints, and real people who were exhausted before the work even started. As the architect of the Everyday Hero Journey at Hancock Health, Jenn redesigned a two-year mandatory learning curriculum for 1,600 associates intentionally migrating from traditional lecture-based training to asynchronous, Bloom's Taxonomy-informed learning built around how people actually said they want to learn. Alongside that foundation, she created an opt-in activation layer that drew more than 100 volunteers across 34 departments, clinical and non-clinical alike. People who raised their hand not because they were told to, but because something felt different this time. What came back wasn't just engagement data. It was a shift. Associates who stopped saying 'I just work here' and started saying 'I matter here.' Peers recognizing each other without being prompted. Staff seeking out more development on their own. Culture moving. Not because of a mandate, but because of an invitation. Jenn now carries that practitioner experience into her consultancy, Orange Thread Collective, where she helps organizations close the gap between what they say and what people actually feel across brand, culture, and human experience. She is a member of The Beryl Institute's Ambulatory Care Council, a presenter at the Elevate PX conference, and the author of a published Learning Bite on The Happiness Advantage: Reenergizing Healthcare Teams to Improve Patient Experience. She speaks not as someone who studied culture change from the outside, but as someone who built it from the middle out.

Designing Experience That Drives Measurable Outcomes

3:20 PM Panel: The Next Workforce Challenge: Experience Design for a Changing Care Team

The healthcare workforce is changing fast. From new roles and evolving scopes of practice to hybrid teams, technology‑enabled care, and growing reliance on interdisciplinary collaboration, traditional experience models are no longer enough. This panel explores how organizations are redesigning workforce experience to meet the realities of today's care teams while protecting patient outcomes. Learn how leaders are adapting workflows, role clarity, communication, and support structures to improve collaboration, reduce friction, and enable every team member to contribute at the top of their license. Panelists will share practical lessons on designing experience for a workforce that looks and works very differently than it did even a few years ago. 

Check out the incredible speaker line-up to see who will be joining Jenn.

Download The Latest Agenda