Laura Semlies

Laura Semlies, MPH, is the vice president of Digital Patient Experience (dPx) for Northwell Health.  Laura took on this net new role to the health system in November 2017 and has the responsibility for establishing a digital footprint for our patients.  She has assembled a multi-disciplinary team and executive advisory council with representation from the business, digital marketing, and IT to lead our digital transformation. Laura is uniquely positioned to lead our digital patient experience initiatives because of her tactical experience leading major strategic initiatives within our health system that demand fundamental change to the way we do things, in terms of process, culture, and technology.  

Prior to this role, Laura served the health system as a vice president of Finance, where she was largely responsible for revenue cycle transformation to optimize revenue cycle performance by integrating people, process and technology differently.  Most transformation initiatives included launching an enterprise-wise integrated patient access program and systems, updating/replacing medical group patient financial systems, developing an ED-based financial counseling program designed to mitigate recent point of service collections and bad debt trends, and engaging in a broad business process outsourcing partnership for our acute revenue cycle services. Before joining the Northwell team, Laura was a director with PricewaterhouseCoopers, leading the Health Information Technology practice for the Boston market.

Laura completed her Master of Public Health with a concentration in Health Services Administration at Boston University. Prior to that she completed her undergraduate studies at Bucknell University.