Piotr founded Immersion Labs in 2014, betting early that immersive technology and gamification could transform how people learn, train, and improve. That bet became VR, AR, and AI training solutions for Bayer, Merck, Axon, the Department of Veterans Affairs, and leading US hospitals.

As CEO he sets the company's vision and strategy, and that strategy increasingly runs through MetaCoach: the company's AI platform for rehearsing high-stakes conversations out loud, with healthcare as its primary focus. Large language models drive AI characters that respond with real emotion. Speech recognition and voice synthesis keep the conversation spoken, not clicked. Every session returns real-time feedback and measurable data across the organization.