Shawn Nason

Shawn Nason started The Nason Group, where the focus is to help their partners meet their consumers where they are at to better inform how they approach current and future products and services.

While he has deep passion for healthcare the tools they employ to impact healthcare are universal and accessible in the context of any organization that wants to join them on the journey towards consumer-centered innovation.He has learned through his career that deeply listening to the consumer is a key tenet of successful organizations and a bold move for leaders to undertake.

His challenge to both small and large organizations is to evaluate deeply your commitment to the consumer. If you aren’t where you feel you need to be, go find someone (it doesn’t have to be The Nason Group) to help you put the consumer at the center of the products and services you offer. Consumers – whether they be direct purchasers or in a B2B environment are asking…demanding more of their relationships. Putting the consumer at the center of your business model will ensure your ability to adapt, adjust, and perform as a business.