November 17 - 19, 2025
Westin Rancho Mirage, Palm Springs, CA
Vishal Bhalla joined Parkland in August 2016 and soon moved into the role of Vice President and Chief Experience Officer (CXO), focusing on the experience of employees, providers, patients and their families.
Transitioning to healthcare a few years ago from a successful career in hospitality, Vishal completed his Master of Business Administration from the Massachusetts Institute of Technology (MIT) along with a Healthcare Certificate from the joint Harvard-MIT Healthcare Innovation Initiative. Vishal also serves on the Dallas Fort Worth Hospital Council, representing Parkland as the Chair for the Workforce Collaborative and is a member for the Texas Hospital Association (THA) Fellows Program for 2019.
Vishal is passionate about leveraging analytics, technology and system sciences, along with his extensive experience in managing large service operations, to add rigor to the art of human interaction; thereby enabling meaningful employee and patient experiences. The Experience Team at Parkland has seen tremendous results, achieving the 90th Percentile rank in the National Press Ganey Database and the 93rd Percentile Rank in the University Health Systems. The strategy and its execution were cited in the 2019 whitepaper on Strategic Initiatives by Press Ganey : Accelerated Transformation – From Strategy to Action.
Prior to coming to Parkland, Mr. Bhalla was the Director of Operations for a hospitality firm, where he oversaw twelve facilities with more than 6000 rooms. He has worked on four continents and also previously served as a Director for Sandals Resorts International. He possesses a Master in Hotel Administration from University of Strathclyde, a General Managers’ Program certification from Cornell University’s School of Hotel Administration and is a Lean Six Sigma Master Blackbelt. Having built and facilitated the execution of Parkland’s Experience strategy, Vishal has been invited to share his learnings at various professional conferences.
Check out the incredible speaker line-up to see who will be joining Vishal.
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