December 02 - 04, 2024
Westin Rancho Mirage, Palm Springs, CA
Will is a proven marketing leader with fifteen years’ experience at major corporations and startups in Europe and the United States. He leads VisitPay’s marketing effort from brand and message to demand programs, client expansion and digital presence. Most recently he was Vice President of Product Marketing for IBM, guiding and growing a community of over 1,200 marketers around the world. He also led Product Marketing for IBM’s Watson Internet of Things division, where he helped launch major new products and establish IBM’s brand and voice in a strategic and fast moving marketplace. He led IBM in the state of Idaho for a number of years, where he was responsible for community engagement and corporate advocacy. He joined IBM through the $1.1bn acquisition of Ascential Software where he established and led industry marketing. Prior to Ascential, Will was a management consultant. Based in London, he worked for the IBM Consulting Group and supported supply chain reengineering projects for insurance companies, banks and telcos in many countries across Europe. Will holds a BA in English from University College London.
Check out the incredible speaker line-up to see who will be joining Will.
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