Consumer-Centered Innovation To Help You Meet People Where They Are! We help you think about consumercentered innovation as a lifestyle vs. a job. Our approach contributes to the building of a culture supportive of keeping the consumer at the center of your business. The Nason Group lives by three principles: Know Me, Surprise Me, and Make It Easy! Whether it be a new product, service, solution, or technology – these principles do not change.

We help you find opportunities to know, surprise, and make it easy for your consumer while building in measurement strategies to prove the value of impact. The Nason Group utilizes ethnographic research, data, and years of real-world experience within several industries to help organizations move from ideation to implementation.