Aileen Heinberg

Dr. Aileen Heinberg is a behavioral scientist in Strategy & Innovation at Memorial Sloan Kettering Cancer Center, where she is affiliated with the Design Innovation Group. She guides application of behavioral insights to digital and service design to help people make better decisions and facilitate positive change. She holds an AB from Columbia University and a PhD from UCLA, both in psychology. Previously, she was a behavioral scientist at the RAND Corporation, a nonprofit policy think tank.