Explore where artificial intelligence is delivering real value for patient experience today and where it's falling short. This keynote panel/presentation cuts through the hype to showcase practical, proven AI applications that improve insight, efficiency, and personalization without adding complexity. Learn how PX leaders are using AI right now to support better decisions, reduce friction, and enhance experiences for both patients and staff. 

The argument: PX leaders have optimized the measurable touchpoints (rounding scripts, HCAHPS, digital front door) but the experience that matters happens in the unmeasured spaces — the silence before bad news, the doorknob moment, the 90 seconds when a nurse decides whether to sit down. Reframe PX as a discipline of attention, not interaction design.