November 17 - 19, 2025
Westin Rancho Mirage, Palm Springs, CA
Erica Steed is the Director of Patient Experience at WellStar North Fulton. Erica manages all aspects of projects that are geared at improving the patient experience. She drives the hospital's patient satisfaction, value-based purchasing, service recovery, patient engagement efforts and the communication department. She is responsible for policy changes as they relate to Patient- and Family-Centered Care. Prior to joining WellStar, Erica served as the Manager of Patient and Family Engagement at Augusta University Medical System. Erica is also a proud Military Veteran. As a Sergeant in the U.S. Army she was responsible for handling Supply and Logistics for training combat missions. She is a graduate of Augusta State University and Troy State University, where she received her B.A. in Marketing and B.S. in Applied Computer Science respectively. She has an advanced degree in Business Management with a concentration in Information Technology (MBA, IT) from Troy State University, as well. She is also a certified TeamSTEPPS ® Master Trainer. She is an international speaker with expertise in strategic planning, process improvement and employee engagement. Steed is a member of the American College of Healthcare Executives, a graduate of the Greater Augusta Chamber of Commerce’s Leadership program and an active Board Member with the Easter Seals Disability Services, The Beryl Institute and PFAnetwork. She resides in Roswell, Ga. with her supportive husband Tony and their two children Ellison and Elian. Her passion for inclusion and equal opportunities for the disabled community has led her to co-lead the Autism Support group (A-Team) in her community and has contributed to her being nominated as a finalist for the Community Impact State Award for employing differently- able staff. In 2020, Erica won the What’s Right in Healthcare Huron Group international award and completed her SibShop Facilitator Certification Training.
In today’s healthcare climate, patient experience leaders are being asked to do more with less—driving meaningful change without the luxury of unlimited resources. This panel brings together experienced PX leaders who have successfully exercised their creativity, collaboration, and smart prioritization to deliver measurable impact. Attendees will walk away with actionable strategies to stretch limited budgets, engage teams in innovative problem-solving, and sustain high standards of care even in lean environments.
An NGPX Favorite! Join us for a series of intimate and engaging discussions designed to foster deep connections and insightful conversations among PX leaders. Each roundtable features a specific topic led by a knowledgeable moderator, ensuring a focused and productive dialogue. Participants will have the chance to share their insights, learn from their peers, and explore innovative solutions to common challenges.
Roundtable #1 – Replacing Cost with Care - How Automating Clinical Workflows Improves Patient Experience
Moderator: Tara Jacoby, Director of Products, Healthcare RTLS
Roundtable #2 - – Understanding Workplace Belonging: Stories of Lived Experiences of Healthcare Workers
Moderator: Tatiana Abigail, Healthcare and Leadership Consultant, ASCEND Healthcare Solutions
Belonging has been described as a feeling of being included and heard. In a workplace, it is recognized to be at the core of employee well-being and success. Based on research, companies whose cultures are built on the idea of "belonging" show increased engagement with higher productivity and lower turnover rates. This presentation will provide a brief analysis of the findings from a recent study on the subject of belonging, which was done in a large healthcare organization in the Western United States*. Attendees will gain insight into key learnings and practical tools to help them create a culture of belonging within their organizations.
Roundtable #3 – From Noise to Clarity: How Smarter Communication Simplifies Care Delivery and Restores the Patient Experience
Moderators: Sheila Dempsey, RN, BSN, Director of Clinical Engagement, West-Com Nurse Call Systems
Heidi Scherban, RN, BSN , Clinical Specialist, West-Com Nurse Call Systems
Behind every call light is more than a request—it’s a moment that shapes how patients feel about their care. Yet for nurses, constant alarms and fragmented workflows create noise, stress, and burnout, leaving leaders without insight into the real challenges at the bedside. West-Com redefines nurse call by simplifying care delivery through intelligent communication that connects the right caregiver, at the right time, with the right request. The result? Patients feel reassured, nurses feel supported, and leaders gain visibility to drive outcomes. Join us to see how smarter communication transforms complexity into clarity and restores the true patient experience.
Roundtable #4 – Beyond the “AI hype”: Is your strategy reducing burnout or reinforcing it?
Moderator: Donna Pritchard, DNP, MSN, FNP-BC, Vice President, Clinical Services, CipherHealth
AI has promised to transform healthcare, but for many clinicians and administrators, the reality feels like one more thing to manage—more alerts, more inboxes, and more data with fewer insights. This roundtable invites leaders to cut through the hype and discuss what’s working, what’s not, and how to design AI strategies that truly lighten the load. Together, we’ll explore how responsible AI can reduce burnout, enhance patient and staff experiences, and rebuild trust across care teams.
Roundtable #5 – Aligning PX, Safety, and Quality: Stop Doing the Same Work Three Times
Moderator: Valerie Monet, Executive Director, Consumer Insights & Marketing Operations, Banner Health
Frustrated by getting separate requests for patient follow-up from PX, Safety, and Quality teams? Let's talk about it. In this roundtable, we'll share ideas on how to spot the overlap (hint: it's about 80%) and work toward one coordinated approach instead of three competing processes. Come ready to discuss real challenges and swap strategies with peers facing the same issues.
Roundtable #6 – Transforming Data into Action: Using Patient Feedback to Drive Meaningful Change
Moderator: Erica Steed, Patient Experience Leader, Wellstar Health System
Patient feedback is a powerful tool, but only if it is acted upon effectively. This session will delve into how organizations can synthesize feedback from surveys and direct interactions to create data-driven initiatives that improve patient care and experience. Learn strategies for turning qualitative and quantitative data into clear action plans that drive sustainable improvements.
Check out the incredible speaker line-up to see who will be joining Erica.
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