For over twenty years, Lara has led hospital leaders and physicians through culture change resulting in the highest levels of engagement, service, and operational excellence. Lara is currently the SVP, Chief Patient Experience and Strategy Officer at JPS Health Network in Ft. Worth, Texas. Prior to joining JPS, Lara spent 10 years working as a coach for a large healthcare consulting firm. She has worked with thousands of hospital leaders and physicians at over 150 organizations, which included small rural hospitals, large for-profit and not-for-profit health care systems, and academic medical centers. Her concentration on building and sustaining a culture of excellence has led to organizations achieving their highest outcomes. Lara has a Bachelor’s Degree in Communications/Public Relations and a Master’s Degree in Healthcare Administration. She is also the author of a book titled, Believe in the Journey of Your Dreams.