Laura Cooley

Editor-in-Chief Journal of Patient Experience

As Editor-in-Chief of the Journal of Patient Experience, Laura advocates for improved health and experience outcomes through evidence-based research and practice. As a mission-driven professional, she aims to drive value through strategic thought leadership, program development, and academic scholarship to improve patient experience outcomes. She provides consultative support and speaks at high-profile conferences as a recognized subject matter expert. She most recently led The Academy of Communication in Healthcare, where she consistently partnered with C-Suite leaders to support the development and implementation of their Patient Experience strategies. She developed and managed a robust portfolio of healthcare enterprise affiliates. Laura is Co-Editor for “Communication Rx: Transforming Healthcare through Communication and Relationships”, a popular book in the McGraw-Hill Professional Series.In her role as Editor-in-Chief at The Journal of Patient Experience (an open-access peer-reviewed academic publication) she leads a team dedicated to creating influential content focused on patient experience research and education.

Day 1: Rooted in Purpose: Reconnecting with the Why Behind PX

5:55 PM DAILY REFLECTIONS: Reflect, Unpack, Connect

After an afternoon day of ideas, inspiration, and information, this is your space to pause, process, and turn all of that content and learning into clarity. So before we move on, let’s slow down, unpack what stood out, and connect the dots -- together. Guided by Dr. Laura Cooley, Editor-in-Chief of The Patient Experience Journal, this daily wrap-up creates a reflective space to discuss key takeaways, surface insights, and explore how to translate big ideas into meaningful action. It’s not just about what you heard, it’s about what you’ll do next.

Gain clarity on key takeaways by identifying the insights and themes that resonated with you the most
Turn learning into impact by choosing one thing to bring back to your team or practice
Share and hear reflections from your peers

Day 2: From Insight to Impact: Operationalizing Patient Experience

4:15 PM DAILY REFLECTIONS: Reflect, Unpack, Connect

After a full day of ideas, inspiration, and information, this is your space to pause, process, and turn all of that content and learning into clarity. So before we move on, let’s slow down, unpack what stood out, and connect the dots -- together. Guided by Dr. Laura Cooley, Editor-in-Chief of The Patient Experience Journal, this daily wrap-up creates a reflective space to discuss key takeaways, surface insights, and explore how to translate big ideas into meaningful action. It’s not just about what you heard, it’s about what you’ll do next.

Gain clarity on key takeaways by identifying the insights and themes that resonated with you the most
Turn learning into impact by choosing one thing to bring back to your team or practice
Share and hear reflections from your peers

Day 3: Shaping What’s Next: Designing the Future of Experience

12:40 PM Keynote: More Than Words: Using Storytelling to Drive Patient Education

Storytelling is a powerful tool for connecting with patients on a human level, fostering trust, and enhancing their understanding of complex medical information. This session will explore how healthcare providers can effectively use storytelling to educate patients, improve adherence to treatment plans, and promote shared decision-making. Attendees will learn practical techniques for crafting and delivering compelling narratives that resonate with diverse patient populations, ultimately leading to improved health literacy and a more positive patient experience.

Analyze the psychological and emotional benefits of using storytelling to enhance patient understanding and engagement in their care
Develop practical techniques for crafting clear, concise, and culturally sensitive narratives that effectively communicate medical information to patients
Explore strategies for incorporating storytelling into various patient education settings, including one-on-one consultations, group sessions, and digital platforms

1:00 PM DAILY REFLECTIONS: Reflect, Unpack, Connect

Gain clarity on key takeaways by identifying the insights and themes that resonated with you the most
Turn learning into impact by choosing one thing to bring back to your team or practice
Share and hear reflections from your peers

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda