NGPX 2025 » Dec. 1 - Agenda Day 1: The Evolution of Healthcare and Patient Experience During The Pandemic and Beyond Where Do We Go From Here?

NGPX 2025

November 17 - 19, 2025

Westin Rancho Mirage, Palm Springs, CA

Dec. 1 - Agenda Day 1: The Evolution of Healthcare and Patient Experience During The Pandemic and Beyond Where Do We Go From Here?

7:00 am - 8:00 am Registration and Networking Breakfast

8:00 am - 8:10 am Welcome Remarks & Ice Breaker

Charleen Ring, Event Director, NGPX

8:10 am - 8:20 am Chairperson's Opening Remarks

Gregory Makoul Ph.D., M.S - CEO of PatientWisdom, NRC Health
img

Gregory Makoul Ph.D., M.S

CEO of PatientWisdom
NRC Health

How many times have you heard the phrase, “The New Normal” over the past year? More times than you can count, right? While the phrase may feel trite and uninspired by now, it exists for a reason; we keep saying it for a reason. It’s been two years since we’ve all been together at NGPX, and to say that we’ve all been changed, personally and professionally over the past 16 months would be a complete understatement. But we are here, we are healthy, we are together, and we all have the same goal: to transform patient experience! To kick off NGPX, we felt it was only appropriate to address, acknowledge and embrace what it means to be living in this “New Normal,” how we have grown as individuals and organizations, and how we can hit the re-set button, setting the stage for a “new, new normal.” During our opening panel, you will hear from some of the most brilliant CXOs in the industry as they share updates and insights into where the industry stands today, and more importantly, where it is going. Our panelists will cover:

• What does your “new normal” look like?

• Addressing the new hybrid work model

• Evaluating our organization’s core value in a post-COVID world 

• Where do we go from here?




img

Cassandra Crowe-Jackson

Chief Experience Officer
Sharp HealthCare

img

Christine Cunningham

Executive Director and Chief Experience Officer
El Camino Health

img

Jennifer Baron

Chief Experience Officer
UC Davis Health

img

Gregory Makoul Ph.D., M.S

CEO of PatientWisdom
NRC Health


8:40 am - 8:50 am Panel Q&A

Our panelists answer your pressing questions.

8:50 am - 9:10 am Keynote: Top 10 Must -Do List for Every Patient Experience Professional

Adrienne Boissy - Chief Medical Officer, Qualtrics, Staff Neurologist and former CXO, Cleveland Clinic

The Cleveland Clinic was the first healthcare system to appoint a CXO over 10 years ago. Dr Boissy has been on that journey since the very beginning as the role, the expectations, and the field have evolved. It's been a wild ride! In this session, I'll offer specific examples of how patient experience professionals can shape culture in their organizations and the skills necessary to do so. That sounds easy and simple, yet we know it isn't. Sometimes the skills you think you need are not actually what gets things done. We'll frame these in the context of non-negotiable MUST-DOs for patient experience professionals no matter where you are to bring humanity to all we do today and for years to come. 

img

Adrienne Boissy

Chief Medical Officer, Qualtrics, Staff Neurologist and former CXO
Cleveland Clinic

9:10 am - 9:30 am Keynote: Is the Next Generation of Patient Experience NOT Calling it Patient Experience?

Jason Dupuis - Chief Experience Officer, PM Pediatrics

Patients, Consumers, Customers, Humans...No matter what we call those who entrust us with their care, their expectations have changed – whether we like it, accept it, or not. Will we evolve too or simply entrench in what we know or think? Let’s explore what’s driving this evolution of experience and how we can be sure the experience evolution doesn’t create a revolution in healthcare without us!

img

Jason Dupuis

Chief Experience Officer
PM Pediatrics

9:30 am - 9:50 am Keynote: Enhance Staff Wellbeing: The importance of Patient Feedback and Staff Recognition

Stela Record - Patient Experience Director, Banner Health Joy Avery - SVP, Clinical Strategy, CipherHealth

Staff Wellbeing is top of mind for healthcare organizations today. Over a year into the pandemic, bedside staff continue to suffer and need supportive intervention to ensure their physical and emotional wellness are preserved. Acknowledgment and Recognition of effort and contribution are essential to any staff wellbeing strategy. Rounding with purpose, while listening to the voice of the patient and providing an opportunity to recognize a staff member, will provide powerful insight into what is most important to patients and is often reflected in their recognition of excellent care. Patient recognition is deeply meaningful and has a healing effect on the caregivers at a time when it is most needed. Learn how to leverage patient recognition and purposeful rounding to support staff resilience and overall wellbeing.

img

Stela Record

Patient Experience Director
Banner Health

img

Joy Avery

SVP, Clinical Strategy
CipherHealth

9:50 am - 10:30 am Pop, Clink, Toast! Networking Break in the Xperience Lounge – Sponsored by ASP Global

Join us for a bubbly bar and a variety of avocado toasts!

10:30 am - 10:50 am Applying an Equity Informed High Reliability Framework to Patient Experience: Health Equity at ED Triage

Nadia Huancahuari MD - Brigham Health Medical Director, Quality, Safety and Equity, Brigham Health

COVID -19 disproportionately affected racial and ethnic minority groups, highlighting long-standing inequities in health care. During this keynote, our speaker will discuss the very important question: How can Patient Experience lead the way to a truly equitable approach to health care?

img

Nadia Huancahuari MD

Brigham Health Medical Director, Quality, Safety and Equity
Brigham Health

10:50 am - 11:10 am Keynote: Igniting a Customer Centric Culture at CVS Health

Srikant Narasimhan - VP, Head of Enterprise Customer Experience, CVS Health
img

Srikant Narasimhan

VP, Head of Enterprise Customer Experience
CVS Health

We’ve gathered a group of passionate PX and Health Equity leaders to discuss how COVID -19 disproportionately affected racial and ethnic minority groups, highlighting long-standing inequities in health care. Our panelists will discuss the question: How can Patient Experience lead the way to a truly equitable approach to health care?

  • Understand how to mine PX feedback for health equity insights
  • Learn how to create internal partnerships to focus on health equity & PX improvements
  • Specific tactics for closing health equity gaps in Patient Experience
img

Iris Lundy

Director, Health Equity
Sentara Healthcare

img

Alan Dubovsky

Vice President, Patient Experience
Cedars-Sinai Medical Center

img

Peggy Greco, PhD

Chief Patient Experience Officer
Nemours Children's Health

img

Torrie Harris

Health & Equity Strategist
New Orleans Health Department

img

Maria Reese

Sr. Director Health Equity and Community Services
Get Well

Stanford Health Care used traditional patient satisfaction vendors for the past 2-decades. While those vendors had a role in helping hear and listen to the patient voice – there were barriers, including that the measurement tools were antiquated and static, with delayed response rates making it difficult to get actionable data into the hands of the operational leaders. Join Alpa Vyas and Mysti Smith-Bentley to hear about Stanford Health Care's journey to deploy dynamic questionnaires to understand the patient experience enabling them to get actionable patient feedback into the hands of operational leaders in near real-time for the entire system.

img

Alpa Vyas

Vice President and Chief Patient Experience Officer
Stanford Health Care

img

Mystique Smith-Bentley RN, MBA

Executive Director, Service Excellence
Stanford Health Care

PX Leaders Roundtable Discussions  


Sit down with 10-15 other patient experience innovators, share solutions to common challenges, and ask the questions that’s have been keeping you up at night. The conversations are candid and one of the most anticipated time of the day. Plus you get to choose your own adventure: Pick the two topics that will pack the biggest punch for your 2021 PX strategies.  


#1 The Relationship between the Patient and Employee Experience 

Amy J. Pettit, Vice President of Patient Care Services/Chief Nursing Officer, Schneck Medical Center 


#2 Enhance Staff Wellbeing: The importance of Patient Feedback and Staff Recognition  

Stela Record, Patient Experience Director, Banner Health  

Joy Avery, SVP, Clinical Strategy, MSN, RN, CipherHealth 


#3 Developing Courageous Leaders with Virtual Human Practice

Brentt Brown - VP of Sales, Mursion

Jill Carter, Director, Leadership & Organizational Development, Intermountain Healthcare


#4 The Elephants Not In the Room - Engaging Healthcare Professionals In Improving The Patient Experience 

Dr. Sean Hubbard, Founder & CEO, The Winner’s Circle Foundation  


#5 Using Practical AI for Patient Experience to Create Moments that Matter 

Patty Hayward, Head of Provider and Payer Strategy, Talkdesk 


 

img

Amy J. Pettit

Vice President of Patient Care Services/Chief Nursing Officer
Schneck Medical Center

img

Stela Record

Patient Experience Director
Banner Health

img

Joy Avery

SVP, Clinical Strategy
CipherHealth

img

Patty Hayward

Head of Provider and Payer Strategy
Talkdesk

img

Dr. Sean Hubbard

Founder & CEO
The Winner’s Circle Foundation

img

Jill Carter

Director, Leadership & Organizational Development
Intermountain Healthcare

1:00 pm - 2:00 pm Lunch for All Attendees

1:00 pm - 2:00 pm Private Lunch – Quality Reviews

Q-Reviews will be hosting a private Luncheon at The Putt Putt Green. 

Take a break, breathe, stretch recharge, re-center. You deserve it!

Limited to 30 participants (sign-up on-site)

img

Liz Nix

Director, Service Quality & Development, Patient Access
Vanderbilt University Medical Center

We like to think of these as our mini, off-the-cuff, roundtables. Sit down with one of three moderators for a casual discussion in the sun around topics of your choice.

 

Roundtable #1 - Virtual Healthcare Patient Experience During and After COVID

Moderated by: Susannah Rose, Associate Chief Experience Officer, Cleveland Clinic

 

Roundtable #2 – Innovation in Patient Surveying

Moderated by Craig J. Loundas, Associate Vice President, Penn Medicine Experience, Penn Medicine

 

Roundtable #3 – Patient and Family Advisory Program

Kathy Denton, Director Patient Experience, MD Anderson Cancer Center 

 

 

img

Craig Loundas

Associate Vice President, Penn Medicine Experience
Penn Medicine

img

Kathy Denton

Director, Office of Patient Experience
MD Anderson Cancer Center

2:00 pm - 2:30 pm Optional Email Break / Free Time

We know, today has been a lot for your brain to take in! Please feel free to use this 30-minute break as a guilt-free way to check up on emails, make some phone calls, or do whatever it is you’d like to do!

2:00 pm - 5:10 pm C-Suite Retreat Day 1

1:45-Kick-off

3:35- Break

4:15-4:55 – wrap up/wine tasting

 (come and go as you please)

By Invite-Only (open to 25 CXOs from hospital and health organizations)

This year, we’ve extended our CXO think tank into a CXO Retreat! Sit down with your fellow CXOs to discuss your top challenges in a serene, private, closed-door setting for the entire afternoon.

 

Track A

2:30 pm - 3:00 pm Keynote: Teamwork – What is it and Ways to Enhance It
Brian Carlson - Vice President, Patient Experience, Vanderbilt University Medical Center

When it comes to “People,” teamwork is key. During his presentation, Brian Carlson, Senior Director of PX at VUMC, will share insights into:

  • Understanding a process VUMC has used to both engage and enhance teamwork across teams
  • What effect the growth in teamwork has had both on employee and patient experience
img

Brian Carlson

Vice President, Patient Experience
Vanderbilt University Medical Center

Before and after the pandemic, the world of healthcare continues to be varied in its roles and diverse in the people who carry out the industry’s on-going business of helping and healing. No surprise that the Pandemic imposed lingering effects that continue to impact and be internalized and processed differently by those closest to the frontline.

Now, in the aftermath and hopefully recovery phase, it is important to consider the difference in the effects being experienced across generations, specialties and job roles. What are the signs and symptoms signaling loss of focus and motivation; who is at greatest risk for leaving the industry and what is the strategy for and renewal of passion to the profession.


·       We’re All in the Same Boat - 

Identify the different effects of the Pandemic on the front-line clinician

·       Who’s Jumping Ship – Balancing the Generations

Recognize the different types of burnout and who is at greatest risk

·       Renewing the Vow

Correlate the strategy for renewal and recovery

  

 

img

Barbara Burnes

Director of Workforce Development & Service Excellence
Atrium Health/Floyd

img

Daniel Valancius MD, MBA

Hospitalist Medical Director
Atrium Health/Floyd

Track B

2:30 pm - 3:00 pm Case Study: Bringing CX Insights and Actions to the Front-end with Closed-Loop Technology
Brandi Jaco - Director of Patient Experience, CHRISTUS Trinity Clinics

CHRISTUS Health, a not-for-profit and multinational health system, is on a mission to make healthcare more accessible, reliable, and personal through highly coordinated consumer-focused care. After becoming early adopters of consumer-focused technology, they soon identified the opportunity to build out a modern service recovery program. Brandi Jaco will dive into the details of taking a closed loop feedback process from pilot phase to a large-scale deployment in the medical practice environment to meet the needs of individual consumers.

img

Brandi Jaco

Director of Patient Experience
CHRISTUS Trinity Clinics

Track B

3:00 pm - 3:30 pm LIVE VIRTUAL PRESENTATION: When Patient Experience Doesn’t Go Well – The Case for Full Transparency and Embedding Patient Family Relations within Patient Safety
Andrew Resnick - SVP, Chief Quality and Safety Office, Brigham Health

Even though this presentation is virtual, Andrew Resnick will be live on the big screen with the ability to interact with the audience.

img

Andrew Resnick

SVP, Chief Quality and Safety Office
Brigham Health

Track C

2:30 pm - 3:00 pm Workshop: Patient & Nursing Experience Elevated: Schneck Medical Centers Journey on Becoming A Four Time Magnet Designation Recipient
Amy J. Pettit - Vice President of Patient Care Services/Chief Nursing Officer, Schneck Medical Center


  • Understand Schneck Medical Centers approach to achieving Magnet designation
  • How SMC took an inward approach vs external for performance improvement
  • How they used this inward approach combined with real-time data to influence staff’s behavior in other to increase market share.

 

 

 

 

 

img

Amy J. Pettit

Vice President of Patient Care Services/Chief Nursing Officer
Schneck Medical Center

3:30 pm - 4:10 pm Mojitos in the Mojave Networking Break Hosted by CipherHealth in the Xperience Lounge

4:40 pm - 5:00 pm “What is Your RED Thread? Unleashing the Power of Purpose”

Brian Deffaa - Chief Marketing Officer, LifeBridge Health

While not a panacea, an organization’s purpose can be a key tool to addressing many of the challenges that face the healthcare industry by unlocking the intellectual capital and motivation embedded within an organization, it’s narrative – and each one of us. 

  • Consolidation in healthcare is rampant as many organizations seek to survive – clarity & culture suffer as a result. 
  • Information and healthcare dollars are rapidly flowing away from traditional centers (clinicians) – and to consumers. 
  • Consumers are expecting levels of experience during care similar to those they get when buying digitally – and not finding it. 
  • HR continues to throw unprecedented levels of compensation at staff – yet churn continues. 


img

Brian Deffaa

Chief Marketing Officer
LifeBridge Health

4:30 pm - 4:50 pm Guest Keynote: The Naked Truth About Compassion

“Patient” Lee Tomlinson - Founder & Chief Inspirer, The Compassion Heals Movement

Patient & Healthcare Professional Advocate, Cancer/Burnout Survivor, TEDTalk Presenter, Published Author, UCLA Adjunct Professor, C-Level Executive & Consultant.

 

“Patient Lee” Tomlinson is a “true healer’s healer” on a mission to return the immense, scientifically proven, and rapidly disappearing healing power of compassion to healthcare and the world. 

 

Why? 

 

To improve the health and wellbeing for suffering and burned-out health care professionals (HCP’s) and their patients.

 

What will “Patient Lee” do for you?

 

Through a compelling blend of intimately personal experiences and scientific proof, “Patient Lee” will;

 

  • Have your team feel seen, heard, and deeply appreciated for the life-saving and life-giving work that they do every day.
  • Inspire HCP’s to take action to be the healthy, kind, compassionate healers they were when they first got into medicine.
  • Provide a rememberable definition of compassion and the 4 actions necessary to deliver it.
  • Reveal the immense, scientifically proven benefits of compassion for patients, providers, the bottom line and health care professionals themselves.
  • Clearly define burnout and the mental, physical and emotional harm done to patients, colleagues, profitability and health care professionals when they burn-out.
  • Remove the stigma of burnout and provide proven steps to recovery.
  • Motivate attendees to commit - in writing - to providing more compassion for others and, if needed, for themselves.
img

“Patient” Lee Tomlinson

Founder & Chief Inspirer
The Compassion Heals Movement

5:00 pm - 6:00 pm Roaring 20s Cocktail Reception in the Xpierence Lounge